Marketing the Event

These guidelines outline shared expectations for how MBA students communicate with and engage with one another across official and informal channels.  They are designed to support the growth of a respectful and inclusive interactive community.

These guidelines apply to student-to-student communication across:

• Email communications (including MBA Class Listservs)
• Messaging platforms (e.g., Slack, WhatsApp, GroupMe)
• Social media used to promote MBA-affiliated activities
• In-person promotion and engagement related to student activities (e.g. Life@Wharton, posters)

These guidelines are intended to complement, not replace, University of Pennsylvania policies.  All students are expected to comply with all University policies.

MBA Class Listservs are for official University, MBA Program, and designated WGA-approved club communications. Communications sent to the MBA Class listservs are closely monitored and are subject to moderation and approval by the MBA Program Office. Emails are reviewed by a member of the MBA Program Office Monday through Friday during business hours, usually within two business days of receipt (these guidelines are subject to change).

MBA Class Listserv Usage Guidelines:

• Programming, events, and resources marketed via the Class Listserv emails must be open to all MBA students
• Communications that are not University, MBA Program, or WGA-approved club affiliated will not be approved
• Emails marketing events/programs that conflict with class will not be approved
• Communications sent by individual students who are not representatives of a WGA-approved club or conference will not be approved
• Personal sales and advertisements of products or services will not be approved
• Emails marketing any sale (tickets, swag, etc.) must be sent by an official representative of a club
• WGA-approved clubs and conferences are permitted three emails per school year – one during the post-Club Pub email blitz (usually 48 hours following Club Pub) for recruitment purposes and two additional emails at any time during the school year.
• If you have any questions or assistance, please contact the MBA Program at mbaprogram@wharton.upenn.edu

You may contact the WGA Communications Officer to share your events/news via weekly WGA emails and social media. To best leverage WGA Communications, visit the WGA website via their FAQ page to understand their Communications guidelines.

You can email your club members if they are registered with your club in Campus Groups. Once members’ contacts have been uploaded in Campus Groups, you can email them from the group page and engage with them within the platform. Go to “Manage your group,” select “Emails,” then “Compose Email,” and select “Contacts” as your recipients.

Utilize the Wharton Monitors in Huntsman to advertise your event. Find out how via the Life@Wharton LCD Screen Help page.