Using Branding

Wharton strives to have a consistent brand image, and correctly using the Wharton/Penn logo is a primary part of that effort. The consistent and effective use of Wharton’s logo plays a vital role in strengthening the identity and visibility of the School and University overall and increasing the individual impact of each communication.

There are strict guidelines that must be followed when using the logo.  Please leverage the Student Guide created by Wharton’s Marketing and Communications team.